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This page contains an overview of our digital services for your consideration:
After reviewing this information, please contact Simon James to discuss your marketing requirements.
Pulse+IT eNewsletter service
Launched in 2012 as a weekly eHealth news service, demand saw Pulse+IT quickly expand to publishing twice a week (each Tuesday and Friday). In 2013 we transitioned to a daily format and currently have over 18,600 subscribers to this service.
We generally achieve over 25% open rate and have an equally impressive click rate of around 8%. Comprehensive reports are sent to advertisers the week following their campaign.
eNewsletter banner advertising starts at $840+GST per edition.
Should you wish you can view our recent eNewsletter archive and sign up for this free service.
Remaining Pulse+IT eNewsletter opportunities are available here and artwork specifications are available here.
Pulse+IT eDM (electronic direct marketing)
Pulse+IT eDMs are emails sent to selected eNewsletter subscribers, containing content exclusively supplied by the advertiser, save from our contact details at the bottom so the recipient understands why they are receiving it.
We limit these emails to once per week to maximise impact, with eDMs sent on Monday mornings usually.
Our eDM rate is $1+GST per contact, with the count taken at the time the eDM booking is made. We can segment our list to optimise the campaign and ensure you are not paying for contacts that aren't relevant.
Pulse+IT's most recent eDMs received the following open and click rates:
| Client (click to review campaign) | Date | Open rate | Click rate |
|---|---|---|---|
| IQPC | 27/11/2019 | 15.38% | 3.39% |
| Hyland | 21/11/2019 | 28.27% | 4.58% |
| Hyland | 24/10/2019 | 29.90% | 4.10% |
| Nuance | 16/10/2019 | 51.37% | 7.90% |
| IQPC | 2/10/2019 | 23.00% | 2.26% |
| HISA | 30/09/2019 | 34.98% | 3.55% |
| Malwarebytes | 22/08/2019 | 23.60% | 2.99% |
| HISA | 30/07/2019 | 23.68% | 3.09% |
| La Trobe University | 10/07/2019 | 24.89% | 2.78% |
| IQPC | 3/07/2019 | 23.16% | 5.00% |
| HISA | 25/06/2019 | 38.39% | 4.17% |
| Zedmed | 28/05/2019 | 24.34% | 2.87% |
| Evrima | 28/05/2019 | 28.33% | 3.24% |
| University of Melbourne | 22/05/2019 | 46.48% | 4.16% |
| HealthEngine | 18/04/2019 | 24.01% | 2.48% |
| HealthEngine | 18/04/2019 | 25.20% | 2.23% |
| IQPC | 19/03/2019 | 27.68% | 3.04% |
| IQPC | 26/02/2019 | 25.74% | 5.65% |
Remaining Pulse+IT eDM opportunities are available here and artwork specifications are available here.
Pulse+IT Website
The Pulse+IT website features Leaderboard and Medium Rectangle advertising banners.
Website banners are sold on a CPM basis at the rate of $95/1000 impressions with a minimum purchase requirement of 10,000 impressions (i.e. $950+GST).
We use the Google DFP advertising platform and can spread purchased impressions out over whatever time period you like, allowing you to control your budget.
Pulse+IT website artwork specifications are available here.
Pulse+IT Directory
The Pulse+IT Directory provides organisations with a cost effective platform on which to showcase their products and services. Participants in the Pulse+IT Directory are profiled on the Pulse+IT website and in each edition of the Pulse+IT eNewsletter.
| Product | Categories available to list in | Rate per year |
|---|---|---|
| Gold listing | 10 | $1250+GST |
| Silver listing | 3 | $900+GST |
| Bronze listing | 1 | $500+GST |
The Pulse+IT Directory is a self-service product, with organisations able to create their own user accounts and listings by clicking here.
Organisations seeking to list in the Pulse+IT Directory should refer to these instructions when creating their user account and listing.
Pulse+IT Webinars
Pulse+IT webinars provide organisations with an opportunity to present their products and services to engaged members of Pulse+IT's audience. Pulse+IT will work with your organisation to promote your webinar via our website, eNewsletter and eDM services in advance of the session, and if you wish, provide input into the content creation process and facilitate the presentation on the day.
To view a list of forthcoming webinars being conducted in partnership with Pulse+IT, click here.
Remaining Pulse+IT webinar opportunities are available here.