APHS invests in Flamingo to develop personal cloud platform

Epic Pharmacy, the pharmacy services company formerly known as APHS, has invested $1.5 million in software firm Flamingo to create a healthcare technology platform aimed initially at health insurers and hospitals.

Epic Pharmacy is perhaps best known for its pharmaceutical packaging arm APHS Packaging, which supplies aged care facilities with medication sachets, manufactures dose administration aids (DAA) for community pharmacies and distributes the Medido monitored compliance device.

Sydney-based Flamingo is a start-up firm headed by Catriona Wallace that is active in the customer relationship management (CRM) and vendor relationship management (VRM) fields. It has developed a 'co-creation', analytics and personal cloud solution that aims to allow businesses to co-create solutions with individual customers to personalise the way they communicate and interact.

Flamingo will use Epic Pharmacy's funding to develop customer-directed healthcare solutions initially with healthcare insurers, and then with any healthcare service provider from hospitals to aged care facilities.

“Customised healthcare is of growing interest and concern to the majority of Australians,” Dr Wallace said. “With this new funding, Australians for the first time will be able to co-create a personalised experience with a health service provider to meet their own individual requirements, beyond just the product.”

Earlier this year, Flamingo partnered with the Respect Network, a cloud network provider which has developed a standard and protocol for personal cloud providers. A personal cloud is described as a customised offering that provides a way to store, manage and provide permissions to personal data as well as preferences for how the consumer interacts with an organisation.

The idea is to allow customers to control their own personal cloud of information and grant access to it, rather than encouraging companies to maintain their own data stores.

Customers are invited to review and personalise their relationship with the organisation, including selecting their preferred communication channel and decide the particular product and service mix that best suits their requirements.

A personal cloud for healthcare data will be developed as part of new venture, Dr Wallace said.

“Flamingo already has clients in the financial services, professional services and digital business sectors and this funding now allows us to provide the platform to healthcare providers initially in Australia and by June 2015 to the North American market,” she said.

Epic Pharmacy managing partner and founder Cathie Reid will join the Flamingo board, which also has private investors including Paul Hunyor, founder of One Big Switch, and Doc Searls a fellow at the Center for Information Technology & Society (CITS) at the University of California, Santa Barbara, and senior editor of the Linux Journal.

In addition to its medicines packaging arm, Epic Pharmacy provides specialised hospital, oncology and aged care pharmacy services. For hospitals, it provides daily dispensary management and auditing systems, as well as clinical review and supply management and consulting services through its staff of hospital pharmacists.

For oncology, it provides a comprehensive chemotherapy dispensing and reconstituting service for public hospitals, private hospitals and day oncology units across Australia.

In aged care, it is a leading provider of specialised medication management services for residential aged care facilities. In addition to its sachet system, it provides an electronic medication chart.

Posted in Aged Care

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