Send a Script takes out medical Mobie


Mobile pharmacy app Send a Script has taken out the best in medical category at the 2013 Australian Mobile Awards (Mobies), along with five other awards including the overall Golden Mobie for best design studio start-up app for small studios.

Devised by Wollongong pharmacist Fabian McCann, the app allows consumers to take a photo of their prescription, SMS it to their pharmacist and arrange a time to pick the medications up.

Mr McCann's company sekSystems has also designed a dashboard app for participating pharmacies that receives the SMS and manages the dispensing process. It also sends an alert to the customer when the medications are ready.

sekSystems launched the app in June for the iPhone, and is currently working on an Android version. Payment and marketing platforms are also scheduled to be released later this year.

Mr McCann said Send a Script was still the only prescription app service in Australia and enhancements were in the works to further improve the user experience.

"As a pharmacy owner myself and having spent a great deal of time talking with my own customers, it became very clear that there had to be an easier way to provide what is undoubtedly an essential service, the fulfilment of prescriptions,” he said.

Send a Script beat out a host of other popular apps in the medical category, including the PCEHR-linked My Child's eHealth Record, the mobile medical imaging system PicSafe Medi, the Victorian Department of Health's multi-award winning Better Health Channel app and Medibank's Symptom Checker.

The app was developed for sekSystems by Sydney company Sentia and designed by St James & Finch. Send a Script took out the Gold Mobie for best studio with less than five employees, as well as awards for best productivity app, best new service or application, best retail and shopping app and best multi-channel integrated marketing campaign.

The other finalists in the medical category were:

  • Up the Duff, a companion app to Kaz Cooke's book of the same name that provides handy tips and medical information for mothers-to-be
  • Better Health Channel v2 iPhone & iPad app, which provides health and medical information for consumers
  • PicSafe Medi, a secure mobile medical imaging system that allows clinicians to take, transmit and store clinical photos in line with Australian privacy principles
  • My Child's eHealth Record, designed by Deloitte for NEHTA, which allows parents to enter child development milestones and is linked to the child's PCEHR
  • Sun Effects Booth, created by Queensland Health, which simulates the potential effects of sun exposure on the face and is aimed at changing the behaviour of young people
  • Symptom Checker, which was launched this year by Medibank health insurance and allows consumers to query symptoms and receive advice on treatment options and whether to seek professional advice.

Mark Bergin, director of the Australian Mobile Awards, said Send a Script was a “huge achievement in the start-up space”.

“[W]hat’s outstanding in the success of this business is the driving force behind Fabian McCann,” Bergin said.

“He knows the pharmacy business inside and out and has embarked on a self-taught journey to get to where he is today with a successful award winning app that’s set to keep getting better.”

Posted in Australian eHealth


0 # Natalie 2013-10-25 12:11
It's my understanding that the paper prescription still must be taken into the pharmacy at the time that medicines are collected to read the access key barcode.
0 # Simon James 2013-10-25 12:24
Hi Natalie,

Yes, the legal document remains the paper version, as is the case with all Electronic Transfer of Prescriptions at this stage.


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