HCN rebrands as MedicalDirector

The company formerly known as Health Communication Network (HCN) has changed its business name to MedicalDirector, reflecting its primary clinical software product.

The market-leading general practice clinical software, Medical Director itself will now be known as MedicalDirector Clinical, while its general and specialist practice management products will be known as MedicalDirector PracSoft and MedicalDirector BlueChip.

The company, a subsidiary of Primary Health Care, is gearing up for a new release of both Clinical and PracSoft at the end of the year, with the latter to include a new integrated online appointments booking module that the company has developed internally.

MedicalDirector Clinical will feature one-click medical certificate functionality, multiple user access to patient records and promised improvements in performance.

The company is currently conducting a roadshow over the next few months to introduce users to the new branding and to gather feedback to help it prioritise changes for future releases. It has also revamped its website.

According to Primary Health Care's annual report, the former HCN brought in revenues of $37 million in the 2013-2014 financial year, with earnings after tax of $20.2m. Both figures are the same as the previous year.

Posted in Australian eHealth

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