Medical Observer delivers on iPad

The Medical Observer newspaper has launched an iPad edition, offering its entire print issue in tablet format once a week.

The move is a response to the rapid uptake of tablet use among Australian health professionals and to address their demand for interactive content, the newspaper's publisher, UBM Medica, said in a statement.

The new app, which is available to download for free for an introductory period, includes a graphic format designed to ensure quick and easy use, a contents page showing the stories of the week as well as information on clinical procedures.

It also has a latest headlines feed delivering daily news and Twitter feeds of global medical news. A bookmark feature allows content to be accessed and read later.

“The future of publishing is clearly digital, so we’re pleased to offer our newspaper in an alternative format that offers our readers choice about how they stay connected to us and, importantly, their community,” associate publisher Deana Henn said.

The Medical Observer app is powered by Oomph and for an introductory period can be freely downloaded from the Apple App Store.

Posted in Australian eHealth

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