Vimcore accepted into UNSW technology incubator

A start-up company that is developing a website to help employers incentivise staff to take more care of their health has been given a place at the University of NSW's new venture incubator space.

Vimcore is aimed at making it attractive for small companies to invest in their employees’ health by promoting staff engagement.

Developed by UNSW computer science student Tyler Evans and colleagues, Vimcore will include its proprietary Nudge engine, based on psychological behaviour change principles.

The company claims it will deliver a return on investment for companies looking to improve employee productivity, occupational health and safety and human resource management.

“Our solution is an online incentivised platform,” Mr Evans said. “We want to reward staff for improving their health and productivity together, so companies see a return on their investment.”

The Venture Incubator Space is being hosted by the School of Computer Science and Engineering at UNSW.

Other start-ups include Mijura, an easy-to-use application that will help small teams stay organised by providing managers with a platform to keep tabs on meetings; assign and prioritise tasks and monitor team members’ progress.

Shop2 will deliver personalised shopping content to users through a magazine-inspired interface.

The start-ups made their pitch in front of a distinguished panel, which included entrepreneur Alan Noble, the director of engineering at Google Australia.

“I was pleasantly surprised by the quality of the pitches,” Mr Noble said. “All three had interesting ideas that were sufficiently thought out to warrant participation in the incubator.”

The companies will be offered a lease for a period of up to 12 months, with the possibility of a six-month extension. It will be rent-free for the first six months, and highly subsidised thereafter.

The entrepreneurs will also receive free Internet data services from the school and a range of support and advice from NewSouth Innovations, UNSW’s commercialisation company.

Posted in Australian eHealth

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