Tyde appoints former Bupa staffer to head marketing

Digital health vendor Tyde has appointed former Bupa health insurance marketing executive Gemma Croxen to head up its marketing team.

The Sydney firm is rolling out a mobile platform that allows consumers to access their My Health Record, link their family's health records together, manage appointments and prescription data and receive tailored preventative health messages.

It recently added Tyro co-founder Andrew Rothwell to its team in the role of chief operating officer.

Tyde's app is free for consumers and earns revenue from healthcare providers and payers.

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